Divyansh Tripathi

About

I'm a senior performance and growth marketer with 9+ years building and scaling paid acquisition for B2B and B2C companies — mostly SaaS, marketplaces and fintech.

I focus on three things: driving profitable growth, making tracking and attribution actually work, and making sure marketing and sales operate from the same playbook. I've led multi-market launches, scaled budgets while keeping unit economics healthy, and rebuilt acquisition systems that were broken — or never set up properly in the first place.

The path: four and a half years at Click&Boat, from growth hacker to paid acquisition lead across 12+ markets. Then two and a half years at Agicap as the sole performance lead for six European markets plus a US launch. Since 2025, independent — working with Doctolib, Surfe, Agicap, Vizzia and Luxurynsight.

I operate with senior oversight and a vetted freelance network for execution at scale. One accountable owner, no agency overhead, no inflation about what I am.

Originally from India, based in Meudon just outside Paris, working in English and French across Europe and the US.

Timeline

  • 2025 – now
    Growth & Performance Marketing Consultant
    Doctolib · Surfe · Agicap · Vizzia · Luxurynsight
  • 2023 – 2025
    Performance Marketing Manager
    Agicap — B2B fintech SaaS, Lyon/Paris
  • 2021 – 2023
    Paid Acquisition Lead
    Click&Boat — global B2C marketplace
  • 2018 – 2021
    Growth Hacker
    Click&Boat — full-funnel growth
  • 2017 – 2019
    MSc International Business
    KEDGE Business School, Marseille

Stack

  • Google Ads
  • Microsoft Ads
  • LinkedIn Ads
  • Meta Ads
  • GA4 · GTM
  • Looker · Tableau · BigQuery
  • HubSpot · Salesforce
  • 6sense
  • SEMrush · Ahrefs · Screaming Frog

Have a paid program that should be working harder?

Tell me what you're running and what's blocking it. First conversation is a diagnosis, not a pitch.

Get in touch