Paid acquisition · Growth · Tracking
Paid acquisition that holds up in the revenue meeting.
I help SaaS and marketplace companies turn ad spend into pipeline. Nine years of paid acquisition and growth for companies like Doctolib, Agicap and Surfe. Audits, tracking, market launches: strategy and execution by the same person.
Companies I have worked with
What I do
Three services. Each one scoped, priced and measured before we start.
Paid media audits
I go through your accounts the way an accountant goes through the books: structure, targeting, bids, creatives, tracking. You get a clear list of what leaks, what works and what to do about it, ranked by impact. Then I stay and fix it.
Market launches
New countries built from zero: research, demand generation, channel setup, tracking, team training. I launched the US for Agicap and Surfe, and I am opening the UK for Vizzia right now.
Tracking & attribution
If your tracking is wrong, everything downstream is fiction. I set up measurement end to end: server-side, offline conversions, CRM attribution, GDPR-proof. Your ads, your website and your CRM finally tell the same story.
Selected work
Recent engagements. Happy to walk you through the numbers on a call.
Tools I work with
The stack I run every week.
Google Ads
GA4
GTM
LinkedIn Ads
Meta Ads
HubSpot
Looker
BigQuery
SEMrushAlso in the stack: Microsoft Ads · Salesforce · 6sense · Tableau · Screaming Frog
What clients say
From recent engagements.
Div stepped in as we transitioned toward a high-touch B2B motion and rebuilt our acquisition foundations from the ground up. He fixed broken tracking, reconciled major data gaps, and structured a scalable multi-market paid strategy. His work gave us clarity across ICP, attribution, and global expansion.
Div scaled our paid acquisition from early-stage setup to a profitable multi-market engine managing over €2M annually. He built the tracking, revenue modeling, and international expansion framework that supported growth across dozens of markets. His approach combines financial discipline with operational depth.
Div brought structure to our acquisition and CRM foundations during a key transition period. He improved tracking, cleaned and reorganized our CRM, and aligned marketing with sales processes. His analytical rigor helped us move toward a more scalable digital growth model.
Div played a key role in scaling paid acquisition across multiple European markets while significantly improving lead efficiency and quality. He supported our move toward higher-value segments and helped structure demand generation foundations that later enabled a profitable US launch.
Div conducted a full-funnel audit during a critical tracking reset and identified structural weaknesses across paid channels and lead qualification. He helped redesign our measurement framework under strict GDPR constraints and strengthened attribution reliability. His work combined strategic clarity with deep technical execution.
How I work
The account history speaks first
I do not show up with a template. I read your data before forming an opinion: what was tried, what worked, where budget leaks. Then I look at what the best players in your market are doing, because good companies usually know where to spend.
One channel is not a strategy
If most of your pipeline comes from a single platform, that is a risk, not a win. I spread acquisition across Google, Meta, Microsoft and LinkedIn, and I train your team so the setup does not depend on me.
Half strategy, half execution
I plan the work and I do the work. No handoffs, no account managers, no junior learning on your budget. The person you talk to is the person in the accounts.
AI in the workflow, not in charge
My reporting and analysis run on AI agents connected to the ad platforms. They make me faster. They do not make the decisions.
Something in your paid setup that should be working better?
Tell me what you are running and where it hurts. The first call is a diagnosis, not a pitch.
Get in touch