B2B SaaS · Fintech
Agicap
Two and a half years as Agicap's only performance marketer, then their US launch as a freelance.
RoleIn-house then consultant
Period2023 - 2025+
VerticalB2B SaaS · Fintech
Channels & stackGoogle Ads · LinkedIn Ads · Meta Ads · Microsoft Ads
Context
Agicap sells cashflow management software across Europe. I joined right after the Series B: marketing spend was climbing faster than returns, and my mandate was to cut CAC payback from two years to six months. I ended up running the entire paid operation alone, across France, Germany, Italy, the UK, Spain, and later the US.
What I did
- Ran paid acquisition end to end on six markets: budgets, campaigns, pacing, leadership reporting
- Split the week between the ad platforms and the sales, GTM and product teams, so paid fed pipeline the business actually wanted
- Moved targeting from SMB to mid-market: new ICP, new messaging, new campaign structures
- Launched Microsoft Ads as a new channel and took it to profitability
- Built the LinkedIn demand generation program from scratch and integrated 6sense for attribution
- Came back as a consultant to launch the US market: strategy, campaign architecture, execution
What it changed
A one-person paid operation that carried six markets and opened a seventh. When the full-time role ended, Agicap kept me on as a consultant for the US launch, which is the clearest feedback a marketer can get.
Facing something similar?
Most engagements start with a short diagnostic. Tell me what you are running.
Get in touch