B2B SaaS · Luxury intelligence
Luxurynsight
Paid acquisition and demand generation for the data platform the luxury industry uses to read its own market.
RoleConsultant
Period2022 – 2024
VerticalB2B SaaS · Luxury intelligence
Channels & stackPaid Media · Demand Gen · Reporting
Context
Luxurynsight provides market intelligence to the luxury industry through a product suite spanning news, pricing, retail and watch-market data (LY News, LY Price, LY Retail, LY Watch, LY Insights). The audience is senior, niche and skeptical of noise — which shapes everything about how paid works here.
What I did
- Paid acquisition strategy and execution for a narrow, senior B2B audience
- Demand generation aligned to a product suite with distinct buyer profiles per module
- Paid media audits, strategic roadmaps and executive-level reporting
What it changed
A paid program calibrated to a niche executive audience — where precision of targeting matters more than volume of spend.
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