B2G · Govtech (France)
Vizzia
Opening the UK public sector for an AI enforcement scale-up, one of the hardest audiences in marketing.
RoleGrowth Manager (contract)
Period2025 - 2026
VerticalB2G · Govtech (France)
Channels & stackLinkedIn Ads · Meta Ads · Google Ads · Cognism
Context
Vizzia sells AI-powered enforcement technology to local government: French councils today, UK councils next. B2G is its own world. Volumes are tiny, buying happens in committees, procurement has rules, and cycles behave nothing like SaaS. Standard platform targeting barely reaches these buyers, so the work starts with building the audience itself.
What I did
- Built a verified contact engine for UK councils and public buyers with Cognism, Clay and Primer
- Synced that data into custom audiences on LinkedIn, Meta and Google
- Wrote the UK entry playbook across the full growth scope: demand creation and market saturation first, lead generation second
- Set up measurement so marketing is read in pipeline, not clicks
What it changed
A near-untargetable audience made reachable through paid channels, with inbound already coming from the UK market.
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