B2G · Govtech (France)
Vizzia
Demand generation for one of the hardest audiences in B2B: French public-sector buyers — built on an audience engine, not spray-and-pray targeting.
RoleGrowth Manager (contract)
Period2025 – 2026
VerticalB2G · Govtech (France)
Channels & stackLinkedIn Ads · Meta Ads · Google Ads · Cognism
Context
Vizzia sells to French local government — councils and public bodies. Standard platform targeting barely reaches this audience, so the engagement centred on building audience infrastructure: verified contact data assembled into custom audiences the ad platforms could actually use.
What I did
- Built a targeted contact-list engine for government and council buyers using Cognism, Clay and Primer
- Synced verified contact data into custom audiences across LinkedIn, Meta and Google
- Ran demand generation aligned with a B2G sales motion — long cycles, committee buying, procurement constraints
- Structured measurement so marketing effort could be read against pipeline, not clicks
What it changed
An audience infrastructure that made a near-untargetable segment reachable through paid channels — including inbound generated from the UK market.
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