AI software · International expansion
Vizzia
Building acquisition and measurement foundations for an AI scale-up’s expansion.
RoleGrowth & GTM Lead, UK (Freelance)
PeriodMarch 2026 - present
VerticalAI software · International expansion
Channels & stackGoogle Ads · LinkedIn Ads · Meta Ads · CRM & attribution
Context
Vizzia is an AI software scale-up preparing to expand into new markets. Before scaling spend, the team needed a clear view of who to reach, how each paid channel fits, and measurement it could trust from first touch to pipeline.
What I did
- Market and audience research, with segmentation to define who to reach in each new market
- Paid-channel planning across Google, LinkedIn and Meta
- CRM and attribution foundations so paid activity can be read in pipeline, not clicks
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