Luxurynsight

Context

Luxurynsight aggregates market data for the biggest names in luxury. When I arrived there was no acquisition funnel: the business grew on the founders' network. The mission was half paid media, half broader growth, building acquisition across every channel including CRM, for an audience that is senior, niche and hard to impress.

What I did

• Set up the funnel from zero: search campaigns, keyword strategy, paid social
• Put the CRM foundations in order: HubSpot cleanup, segmentation, reporting
• Contributed to the annual marketing plan and trained the team on paid search
• Delivered audits, roadmaps and executive-level reporting

What it changed