B2C Marketplace · Travel
Click&Boat
Employee number eight to a 200-person company: growing up with the leading boat rental marketplace.
RoleGrowth Hacker → Paid Acquisition Lead
Period2018 - 2023
VerticalB2C Marketplace · Travel
Channels & stackGoogle Ads · Meta · Criteo · Apple Search Ads
Context
Click&Boat is the leading boat rental marketplace. I joined an eight-person startup as a growth hacker and built the marketing engine from scratch alongside one other person. Four and a half years later, the company had passed 200 employees and several brands, and I was leading paid acquisition across the group.
What I did
- Grew the early-stage company on tight budgets: SEO, tracking, CRO, hands-on growth work
- Scaled paid acquisition across search, social, display and mobile in 12+ markets
- Ran the channel portfolio: Google, Meta, Criteo, YouTube, Apple Search Ads, Microsoft, Taboola, Yandex
- Built the retargeting funnels and the reporting infrastructure in Data Studio
- A/B tested landing pages and funnels to lift conversion
- Mentored the team on campaign execution and optimisation
What it changed
A paid program that scaled with the company from startup to market leader while holding its unit economics. It is also where my way of working was formed: growth first, channels second.
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